Concept projectDental & orthodontics
Forma Dental
Designed around dental anxiety: plain language, upfront pricing and a calm first-visit walkthrough.
Fraunces + DM SansDemo coming soon
Independent web designer & developer
Websites for clinics that care how they feel to use.
I design and build calm, fast, accessible websites for dental, dermatology and wellness clinics — so nervous visitors can find what they need and book without friction.
- You work with me directly
- You own the code & design files
- No retainer or lock-in
01 · Concept projects
Three clinic directions, each with its own voice.
Self-initiated concepts that show how I think about trust, tone and typography for each kind of practice. Live demo pages are on the way.
Concept projectDermatology & aesthetics
Lumina Dermatology
Evidence-first and physician-led: clear treatment guides, no sales pressure, simple consultation booking.
Playfair Display + Plus JakartaDemo coming soon
Concept projectIntegrative wellness & physio
Sylvan Wellness
Warm and unhurried: practitioner profiles, easy intake and a layout that gives content room to breathe.
Cormorant Garamond + ManropeDemo coming soon
02 · Approach
What changes when the site is built for patients.
A typical clinic site
- Clinical jargon and stock smiles
- Booking hidden behind a phone number
- Prices “on request”
- Slow, template-heavy pages
What I build instead
- Plain language that lowers anxiety
- One clear booking path on every page
- Honest pricing and what-to-expect guides
- Lightweight pages, readable type, strong contrast
03 · Process
Four stages, one person.
Patient audit
We map who visits, what worries them and what they need to do.
Design system
Type, colour and layout tuned to your practice, reviewed in Figma.
Build
Fast React & Tailwind, booking and intake connected, tested on real phones.
Launch
Structured data, local SEO, then full handover of code and files.
04 · Estimate
A transparent starting range.
Pick a scope and add-ons. Final quotes follow a short call.
05 · FAQ
Questions clinics ask first.
Will I work with you directly?
Yes. Every stage, from wireframes to launch, is handled by me — no account managers or hand-offs.
Can you connect our booking software?
Usually. I work with embeds and APIs from tools such as Jane, NexHealth, Acuity and Calendly. Tell me what you use and I’ll confirm what’s possible.
Do I own the website?
Yes. At completion you receive the repository, design files and hosting credentials, with no ongoing fees to me.
How does payment work?
50% deposit to reserve your slot and start design, 50% when you approve the launch.
06 · Contact
Have a clinic website in mind?
Tell me about your practice. Your estimate selection is added to the message automatically.